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Category Archives: Pharmaceutical Advertising

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Dispute over the names for biosimilars

Posted in Pharmaceutical Advertising

As reported by DrugStoreNews.com, there has been a lot of discussion in the biotechnology world over the appropriate names of follow-on biologics.  “Follow-on biologics,” also known as “biosimilars,” are “biologic medical products whose active drug substance is made by a living organism or derived from a living organism by means of recombinant DNA or controlled gene… Continue Reading

Patients Are Concerned About Doctors & Pharmaceuticals

Posted in Pharmaceutical Advertising

A little skepticism is a healthy thing: Many patients taking prescription drugs believe that pharmaceutical companies have too much influence over their physicians’ prescribing practices, according to a new survey. * * * * About half of the medication users believed that their doctors were too eager to write a prescription when other non-pharmacological options… Continue Reading

GlaxoSmithKline Sales Rep Bonuses Are Tied To Values, Not Sales

Posted in Off Label Marketing, Pharmaceutical Advertising

I’ll be honest with you. I don’t trust pharmaceutical sales reps.  Few of them are medical doctors, but they tell doctors which drugs should be prescribed for which patients.  Traditionally, their compensation is based in part upon how many drugs the doctors they visit prescribe.  This leads to a gigantic incentive to engage in off-label… Continue Reading

Will there be a crackdown on pharmaceutical data mining?

Posted in Off Label Marketing, Pharmaceutical Advertising

I sure hope so.  Because the ability of pharmaceuticals to find out how often doctors prescribe which medications allows those pharmaceuticals to engage in all sorts of shenanigans, like finding doctors open to ghostwriting and pushing for off-label prescription use. Washington Bureau – When your doctors writes you a prescription, that’s just between you, your… Continue Reading